”Creativity is the production of novel and useful ideas in any domain” ”Innovation is the implementation of creative ideas within an organization”

”Creativity is the production of novel and useful ideas in any domain” ”Innovation is the implementation of creative ideas within an organization”

Creativity Within the management literature, there has been a attempt to distinguish between innovation and closely allied concepts. Teresa M. Amab ile, for example saw the need to distinguish between innovation and creativity. For her, creativity is the production of novel and useful ideas in any domain, whereas innovation is the successful implementation of creative […]