Cultures of Innovation and Creativity

Cultures of Innovation and Creativity

According to Kelley a culture of innovation may be the ultimate fuel for long-term growth and brand development (2001). In today’s business world companies are valued less for their current offerings and more for their ability to change, adapt and envision something new. The frequency with which companies have to innovate and replenish their stock […]

Innovation

Innovation

Innovation is often seen as having a serendipitous origin or even synonym to creativity. Flynn et al. (2003) have commented that there exists a lot of inaccurate assumptions and misinterpretations of the exact meaning of the term “innovation”. At its most fundamental level, the term is derived from the Latin word innovare, meaning “to make […]

”Creativity is the production of novel and useful ideas in any domain” ”Innovation is the implementation of creative ideas within an organization”

”Creativity is the production of novel and useful ideas in any domain” ”Innovation is the implementation of creative ideas within an organization”

Creativity Within the management literature, there has been a attempt to distinguish between innovation and closely allied concepts. Teresa M. Amab ile, for example saw the need to distinguish between innovation and creativity. For her, creativity is the production of novel and useful ideas in any domain, whereas innovation is the successful implementation of creative […]