nir-vana innovation network

The Austrian company established in 2012 produces more than 30 flavoured syrups. They manufacture their own brand of post-mix syrups nearby Graz (federal province of Styria) but are also willing to produce on commission.

The syrup flavours are pretty similar to the worldwide known soft drink producers – a fact, that all the company’s clients appreciate very much. Now they manufacture many different products from cola to apple juice, pinapple juice, berry juices, orange juice, energy juices and much more.

These syrups are available in:
- light product versions,
- in organic quality as well as
- without added sugar (which means only 6,4 gramm sugar/100 ml drinking liquid).
The last syrup consistency without sugar is of high importance e.g. for schools.

Furthermore, the company’s products can be used for all common dispensing systems.
These syrups have highest quality, since the company-owned recipes are based on more than 35 years of experience in manufacturing soft drinks and it has to be mentioned that all ingredients stem from Austrian suppliers.

The syrups are currently available in Austria, Southern Germany and the Netherlands. The company’s clients are beverage wholesalers or end consumers like for example hotels, restaurants or bars.

The amount of syrup orders that can be delivered to the distribution partner start at 1 palette with 12 kilo syrup each. This may finally result in 55-65 liters mixed drinks (depending on the syrup flavour ordered).

The company is now interested in finding new distribution partners in other European countries. Potential partners should dispose of a well established and organized commercial network (eg. hotels, restaurants, recreational facilities, etc.) standing out for its sales force and excellent marketing approach.

Advantages & innovations

There are several advantage to be mentioned: Made in Austria: All product ingredients (fruits, sugar, aroma, water) stem from Austrian suppliers with very high product quality. Stable flavour: The company’s post mix syrups offer a very stable taste despite the different quality and property of the local water which is used for adding the syrup. Good value for money: A second and very important advantage is that the company’s products have an excellent price-performance ratio. That means that a pretty good profit margin is possible. For the commercial agent a 100% surcharge per unit is possible. Beverage technology: Furthermore, the company is a complete supplier for beverage technology, offering computer dispensing systems as well as simple dispensing systems. This makes it easy to distribute the products also for market newcomers. Eco-friendly product handling and storage effect: By using these syrups, clients can get the most beverage output whilst using syrup containers and only a small storage area is required.

Stage of development

Already on the market

Partner sought

The company seeks to find distribution partners which are not measured by its size but by its expertise. Potential partners are invited to buy the completely branded products in order to sell them in their domestic countries. Experienced distribution partners are highly welcome and will be assisted with personal coaching and marketing tools in the company`s well recognisable brand design. Potential partners should be able to sell the client`s products in its local market by having the opportunity to build on existing marketing tools. By using these tools the partner could implement the brand in its market and optimize the purchasing process continuously. Partners are therefore invited to take over the homogeneous brand presence on the market. For this purpose partners will be provided with marketing material in their national language. Ideally, partners are able to manage local marketing activities by themselves. Finally, if preferred, it is also possible to produce home brands or provide commissioned fillings.