nir-vana innovation network

A German start-up that would like to establish itself in the trade of apparel, toys and other dog supply as well as matching accessories for dog owners and lifestyle lovers such as:
- dog bandanas
- sweatshirts
- blankets
- bags
- plush toys
- natural latex toys etc.
- plus accessories and textiles for dog owners.
The new brand for very small, small and mediums sized dogs and dog owners plans to offer sustainable projects / eco-friendly products. The company attaches great importance to sustainability and ethicality. Therefore, part of the proceeds from sales is to be donated to non-profit animal, human and pro-planet projects.
The company plans its market launch in autumm-winter 2021.
The Start-up is looking for longterm partnerships with manufacturers and wholesalers experienced in dog supply and human accessories / textiles who mainly use eco-friendly material and / or distribution agents with a relevant network who can cover all aspects of production.
The international cooperation would be coordinated primarily through online meetings.
The company seeks reliable cooperation partners for a supplier-, manufacturing-, or distribution services agreement.

Advantages & innovations

The German company is very well connected in Germany. It has 25 years of experience in communication consulting, PR and brand building in the lifestyle and fashion industry and in sales for luxury goods. The company has over 500 personal retailer contacts in the pet industry in Germany and several European countries with 2 years of sales experience for dog supplies. The company owner also ran communication agencies in Spain and Germany. The cooperation with international celebrities and brand ambassadors was part of the daily work. With these preconditions, the company has the ability to promote the products ideally. The new brand universe for small dogs, dog owners and lifestyle lovers will be communicating a spirit of love for the planet, of all animals and humans. There will be various creative product ideas with the aim to meet standards for sustainability, animal and human rights.

Stage of development

Concept stage

Partner sought

The company seeks reliable longterm partners in Europe and over-seas. The manufacturer should have expertise in the production of clothing and accessories for very small and small dogs and offer custom-fit products of consistent quality. Ideally, the materials used should be eco-friendly and made from sustainable materials. The suppliers and distributers should support the German company should support and advise the German company to find the appropriate products, i.e. making suggestions for suitable fabrics, available colors, buttons, zips, edgings, etc. The partner should already have a resilient network in this respect.