nir-vana innovation network

The UK SME is offering a unique digital sharing marketplace enabled by Blockchain/Artificial Intelligence and a ‘Secret Sauce’ so that, Creative’s can Promote, Protect, maximise Monetary licensing opportunities, and Collaborate with their digital media from one solution.

The expanses in digital technology have created a problem for user A (Mike) and user B (Geeta) and the Discoverer of digital content. Mike and Geeta often find their work shared virally across the internet without protection or attribution. Promoting to their audience and collaborating across multiple platforms makes it harder to track and trace their content and restricts their earning potential.

A 2019 status report on IPR infringement estimates that the EU may be losing up to 60 billion euros in annual sales (EUIPO 2019).

Creative's have to use ‘Posts’ (single media with no IP track and trace) across multiple platforms to reach out to their discoverer’s.

This makes it harder to:

- Promote direct to their audience,
- Protect their digital content against plagiarism,
- Monetise and Collaborate with each other.

The UK SME has found a way to solve these problems’. A unique space that brings creative’s and their discoverer’s together in to a digital sharing marketplace.

Enabled by Blockchain/Artificial Intelligence that fuel a digital sharing economy, provide a full solution so that, they can promote, protect, maximise monetary licensing opportunities and collaborate with their digital media from one solution.

Sales revenue will come from the following:

1. Advertising revenue - creatives can monetise their
media by selling targeted ads. For every advert the UK SME will receive a percentage cut.

2. Subscription - Premium membership service is available to
creative’s, talent scouts, influencer’s and business partners.

3. Commission - Every time a creative gets signed to a label or
sponsorship licensing deal the UK SME receives a
commission.

The company is now seeking equity investment partner/s via financial or joint venture agreements.

The ideal investor/s will have a background in the creative industry and experience in digital technology, blockchain and/or artificial intelligence.

The SME has calculated share of the market based on total available market for digital media distributed over the Internet ($152bn), then reduced to 15% for serviceable available market ($22.8bn), and a further reduction of 1% potential share of the market ($228m) by year 5.

They expect to break even by year end of year two based on projected revenues. Net profits are expected to exceed £88.8M in year five, driven by advertising and licensing commissions.

This would give those investing at seed stage a fantastic X72.7 ROI (return on investment). EIS tax relief (enterprise investment scheme) has been given in principle. They are seeking £550,000 for a period of three to five years to enable the business to scale.

The investment will support technical development, intellectual property, research and development, team expansion and generate sales. This work and investment will attract further investment that will enable the company to scale and become a significant player in the Disruptive Digital Sharing Economy space.

Advantages & innovations

- The product offers significant competitive advantage over other copyright blockchain solutions. - Presents significant opportunities for maximising licensing opportunities between creative’s and discoverers. - First-mover advantage is clear, expert opinion anticipate being ahead at least 2 years. - There are many opportunities to develop Intellectual Property that can be formally protected such as patents. - The combination of the technologies and aims makes the innovation rather unique. - Rapid Social Media Engagement and the emergent effect of “crowd-wisdom”, music and other forms of art are particularly effective at engaging. - Big Data Analytics and the network effect becomes stronger with the Data Engine, leveraging Artificial Intelligence. These technologies become increasingly more efficient as more data is collected. - Blockchains will create an ecosystem that will further help lock-in all types of users. The smart contracts, with the correct technical implementation, can have similar legal strength to conventional contracts. Such contracts can, explicitly, lock-in artists and businesses for a period that they will broadly control, just like a real contract. Future potential: Net profits are expected to exceed £88.8M in year 5, driven by advertising and licensing commissions. Exit in year 5 for £266.6 million leading to an IRO of 72.7 Capabilities and expertise of client: 1. Strong team and advisors with success in digital technology. 2. Innovate UK Said “The innovation could be as disruptive as the JPEG. 3. Prototype developed and service validated with over 4000 Users. 4. A fantastic X72.7 ROI. 5. SEIS/EIS Advanced Assurance.

Stage of development

Field tested/evaluated

Partner sought

The following partner types for investment are sought via financial or joint venture agreement: A) Match Funding - a 50/50 percentage split between private investors and grant support. B) Syndicate – private equity investment for £550K. C) Partnership – technical development and equity investment.